For example, they can prevent users from accessing specific assets, so they can avoid any legal issues that could come from unauthorized usage. It also allows them to protect their copyrighted material, safeguard the creative and financial investment they put into their work, and make it impossible for their media to be stolen or shared illegally. It helps entertainment and media companies protect themselves from the cybersecurity challenges that all organizations face, such as protecting customer data, ensuring and demonstrating compliance, enhancing operational efficiency, and preventing downtime.ĭRM enables authors, musicians, moviemakers, and other content creators to clarify and control what people can and cannot do with their content. DRM aims to protect the copyright holder’s rights and prevents content from unauthorized distribution and modification.ĭRM is increasingly important as digital content spreads through peer-to-peer file exchanges, torrent sites, and online piracy. Digital rights management (DRM) is the use of technology to control and manage access to copyrighted material. Another DRM meaning is taking control of digital content away from the person who possesses it and handing it to a computer program.
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